Investment & Partnership Opportunity
Attention: Germaine Chua, Group CEO
Purpose of This Document
This presentation provides an overview of Petervescence Pty Ltd and its flagship product line, Treat-a-Balls, including business plan, financial forecasts, organisational structure, and current valuation for the consideration of Real Pet Food Company.
Prepared by Petervescence Holdings Pty Ltd (Australia)
For the exclusive use of Real Pet Food Company
Petervescence Premium Pet Wellness, Reimagined
Petervescence is an Australian-born pet wellness brand committed to the health, happiness and wellbeing of the modern pet family. We deliver highly nutritional dog supplements and treat products, led by our flagship Treat-a-Balls range.
Same quality standards as human food
No additives, preservatives or Chinese ingredients
Trademarked across USA, Europe, UK, Australia/NZ
Why Pet Treats? Why Now?
Humanisation Trend
Pet parents increasingly seek human-grade, clean-label treats. Treat-a-Balls is perfectly positioned for this shift.
Channel Expansion
From Amazon-proven traction to Walmart, Chewy, and 20,000+ retail doors. The playbook is clear.
Proven Exits
Zesty Paws: US$610M exit. Poppi: US$1.95B acquisition. The path to premium valuations is well-trodden.
Treat-a-Balls Product Range
9 SKUs across three pack sizes. Made in USA. Human grade. Vegan.
What Sets Us Apart
Human Grade Quality
Every ingredient meets human food safety standards. Not just "made with" human-grade ingredients, but fully certified human-grade production.
Clean & Transparent
Zero Chinese-sourced ingredients. No additives or preservatives. Complete traceability across every ingredient in the supply chain.
Made in USA
FDA registered, SQF certified manufacturing. Access to 300+ ingredients, eco-friendly packaging, and capacity to scale to 20k+ units weekly.
Health & Wellness Positioning
Vegan, plant-based treats designed for energy and wellbeing. Aligned with the premium wellness trend driving category growth.
Amazon Performance
Monthly Performance - Amazon.com
Monthly Performance - Amazon.com.au
Amazon: A Global Opportunity
Trademarked Markets - Total Population: 687M
Amazon Stats: USA & Canada
77M households on Amazon Prime
USA market share of e-commerce: 37.6%
Canada market share: 41.5%
Amazon Stats: Europe & UK
181M users in Europe
80M European households own at least one pet
Germany: 60M monthly active users
UK: 30% of total e-commerce
Key Insight
Treat-a-Balls is already trademarked in all these markets. The infrastructure for global expansion exists today.
Why Amazon Presence Matters for Valuation
Proof of Market Demand
Amazon provides real-time, third-party validation that consumers will actually buy the product. It de-risks growth for acquirers.
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Data Transparency Buyers Trust
Amazon provides objective data that buyers trust more than management forecasts. Review counts, ratings, and velocity are all verifiable.
Scalable Revenue Channel
Immediately scalable, capital-light relative to retail expansion, and predictable once ranking and reviews stabilise.
Defensive Moat
Reviews, ratings and rankings take years to build. Amazon becomes a strategic moat, not just a channel. Brand credibility is verified during due diligence.
E-Commerce Growth Plan 2026-27
Current Channels
Amazon US (3P) & Amazon Australia
2026 Additions
Walmart 3P (US), TikTok Shop, Chewy, Sam's Club online
SKU Expansion
3 SKUs expanding to 9 SKUs with new pack sizes and flavours for broader market coverage.
E-Commerce Revenue Forecast
Forecasts based on 2025 actuals + ~12% category growth rate
Brick & Mortar Expansion
2026: Alternative Retail
Target ~20,000 alternative retail doors including BCF, Home Goods, Ross, TJ Maxx, Tractor Supply Co, Home Depot, Lowes, and Ace Hardware.
3% penetration yields ~600 new points of distribution.
2027: Traditional Retail
Formal review calendar windows for ~369,000 traditional grocery, convenience, dollar, and drug retail doors.
3% penetration yields ~11,000 new points of distribution.
Manufacturing - USA
Capabilities
Will and skill to deliver finished goods
Access to 300+ ingredients
Convenient location to UNIS DC Chicago
Low MOQs with eco-friendly packaging
Available capacity ~20k units weekly
Production Timeline
Fulfilment & Distribution
UNIS Co - National Fulfilment
One of the largest private fulfilment networks in the USA. 25M+ square feet across 30+ facilities. Supports B2B, B2C, DTC, Amazon, Drop Ship, and Walmart Inc.
E-Commerce Fulfilment
100k+ parcels shipped daily with Tier 1 pricing (FedEx, UPS, DHL). API connectivity with Amazon, Walmart, Shopify, WooCommerce. Same-day shipping before 11am local time.
Technology
Comprehensive in-house IT with developers and EDI/API specialists. Unified portal access via WISE, real-time inventory management, and retail label compliance.
Organisation Structure
Chuck Thomas
CEO
Gray McDermid
Niell Jacobsen
Digital / Amazon Logistics
Ryan Harman
Product Development / Marketing / Brand
Frank Fragale
Neil Cox
Supply Chain / Logistics
Jeff/Mitch Friedmann
Finance / Legal
Chuck Thomas (Global)
Greg Mercurio (USA)
Neil Cox (AU/Asia)
Sales
Australia (Parent)
Delaware, USA
Australia
Top Line Revenue Forecast (US$k)
EBIT Forecast (US$k)
Revenue Logic
E-commerce based on 2025 actuals. B&M calculated at $10 landed to retailer (includes TPR investment). 50/50 blend of 16oz and 32oz packs.
EBIT Margins
E-commerce: 10% EBIT. Brick & Mortar: 30% EBIT ($3.00 profit per transaction). Blended 50/50 of 16oz and 32oz yields $4.26 profit.
Estimated Valuation Today
Defensible midpoint: US$16M
| Scenario | Multiple | Discount | Value Today |
|---|---|---|---|
| Conservative | 5.0x | 40% | US$12-13M |
| Base Case | 6.0x | 35% | US$15-17M |
| Bull Case (Strategic Buyer) | 7.0x | 30% | US$20-22M |
Based on 2027 EBITDA of ~US$4.1M (EBIT US$3.7M + D&A adjustment US$0.4M)
Cost & Time to Replicate
What a competitor must replicate:
6-12 months, US$150-300k
18-30 months, US$500k-1.2M
12-18 months, US$250-500k
12-24 months, US$300-600k
18-24 months, US$1.5-3M
Industry Success Stories
"We had this moat, which is the reviews, ratings and rankings that we had on Amazon. We had over 250,000 five-star reviews. That was really attractive because we had this Amazon component that most businesses in CPG just don't have."
Steve Ball, Former CEO of Zesty Paws
What Drives the Valuation Up or Down
Moves Valuation Up
Walmart or Chewy live before broker ramp
Signed S&L Marketing agreement with minimum targets
Repeat purchase rate + Amazon contribution margin proof
Supply locked, pricing power demonstrated
Key Risks to Manage
Broker revenue still in planning phase
SKU expansion timing delays
Potential gross margin compression from freight or ingredient costs
Mitigation: Even at 70% broker scenario (US$8.05M), the business still generates ~US$2.8M EBITDA and retains significant strategic value.
Petervescence + Real Pet Food Company
A compelling alignment of capabilities and ambition
RPF Brings
Scale retail distribution across Asia-Pacific. Established relationships with major retailers. Manufacturing and supply chain expertise. Portfolio of premium pet brands including Ivory Coat, Billy + Margot, and Trilogy.
Petervescence Brings
Proven Amazon e-commerce playbook. Unique human-grade, vegan treats category. USA manufacturing and distribution infrastructure. Global trademark portfolio across key markets.
The Combined Opportunity
RPF's fresh pet food leadership combined with Petervescence's innovative treat platform creates a differentiated offering across the full pet nutrition spectrum, with proven e-commerce capabilities and multi-channel retail access.
Anticipated Questions & Answers
Why believe the 2027 numbers?
This is channel expansion, not a demand experiment. Product-market fit is proven on Amazon. The step-change comes from scaling distribution via S&L Marketing.
How realistic is US$11.5M broker revenue?
Equates to ~1,100-1,300 doors at US$9-10k/store/year. Even a 70% scenario (US$8.05M) still generates a profitable business.
What about margins at scale?
Wholesale slightly compresses gross margin but improves operating leverage. Even at 70% scenario, EBITDA margins remain ~30%.
Why now? Why not wait until 2027?
Timed at the inflection point where capital and relationships can accelerate growth. A buyer who can scale faster captures market share sooner.
"Downside is well-defined, economics are proven, and upside is driven by execution speed. A low-risk, high-leverage opportunity for buyers with US retail scale."
Let's Talk
We believe the alignment between Petervescence and Real Pet Food Company creates a uniquely compelling opportunity. We would welcome the chance to discuss this further.
Petervescence Holdings Pty Ltd • Confidential • February 2026